Candle Insights & Trends
Libbey understands the popular global trends in the candle and home décor categories. Color and texture continue to be important attributes that consumers are searching for when selecting candles to purchase for home décor accents. Our inspiration can originate from stylish design trends to help us imagine unique candle shapes.
Size of Market
U.S. Retail sales of candles are estimated at approximately $2billion annually. *excluding sales of candle accessories
Consumer Decision Factors
5. Burn Time
Consumers are increasingly purchasing candles as a focal point for their home décor, and for aromatherapy-like relaxation and stress reduction.
Scented = 80%
Non-scented = 20%